Brief
Feline Cat Care is a small Norfolk based cat rescue charity that focuses on rescuing and re-homing. Whilst freelancing I had some spare time coming up so I thought it would be nice to dedicate some of my time to support a local good cause and I decided to combine my love of cats with design. Firstly, I designed them a Christmas Card that 100% of the profits would be benefiting them
I also did some concepts for a website for them as they have not had a website redesign since 2010.
Above is the Christmas Card design I created for Feline Care. I wanted the illustrations to be playful and fun whilst showing the varying personalities cats have. The design received great feedback with many loving how bright and whimsical the design is. Marketing tried to appeal to those who perhaps haven't sent Christmas Cards in recent years. We have tried to reiterate how difficult and confusing Covid has been for us all and how lovely and personal a handwritten card is. I have also tried to appeal to people to spend their money on cards that will entirely benefit a small, local charity.
We managed to sell out and raise £250 for Feline Care which was an amazing success!
