Brief
The lead Product Designer (Guy Wellesley) and I were tasked with redesigning the Epos Now website. Guy had already made a good start on this project by the time I joined the team and asked me to work on designs for two crucial pages, the 'About' and 'Careers' pages.
During this project I used HotJar, a behaviour analytics software, to observe how our customers were using the current pages and I identified key behaviours which helped shape user personas.
I also worked on concepts for the homepage and product pages.
For the careers page I wanted to stack the content in a way that was easy to understand. Obviously with any web design project you have to design within the constraints of the brand and also in a way that is fit for the user. The CEO was very clear that he liked clean and modern design but he didn't want any abstract shapes or illustration. I therefore created a very simple icon set (which you can see some of on the page above) to help break up content and split it into focused points. The recruitment team were really happy with the page layout and my choice to show diverse case studies.
Above is a selection of photography I took to support the pages I designed. These were for a variety of purposes, some were for specific case studies and others were for content pieces about employees doing a charity run. It was great to utilise my photography skills for this project!
Part of what I wanted to achieve with this redesign was to really understand our customers. I created four user personas (Photography: Unsplash) to reflect four different people who may be coming to our website. These four roles were: Customer, Job Seeker, Developer & Reseller. The analytics showed that these were our most prevalent users but the information was confusing. I made it one of my key objectives to ensure these four customer groups had an easier experience navigating the information they needed.
Reminding ourselves that we are not the customer is critical in ensuring we are providing what our users need to succeed in their objectives. It also helped to highlight common customer frustrations such as trust and being unclear on the company values, so I made sure to really highlight these in my designs.
Conclusion
The modernisation of these pages was long overdue. No one had considered the content or UX of these pages previously and after conducting user research and iterating, the final designs got really strong feedback. The lead designer on this project said he felt these two pages were the strongest in the redesign due to the user research conducted and how the personas were so pivotal in highlighting the needs of our customers.
